Instagram users who are always looking for ways to get more reach on their posts now have two fresh tips from the platform’s chief, Adam Mosseri. While these “Instagram Chief Dispels Engagement Myth” suggestions are not magic tricks that will suddenly make your content go viral, they could still make a noticeable difference if applied consistently.
Mosseri recently shared insights about Meta’s new “Edits” app and addressed a popular myth about engagement on the platform. Both points are worth knowing for anyone trying to improve their Instagram strategy. Curious about how YouTube verifies viewer age? Get the details on YouTube AI age check and its implications for content creators.
The Instagram Chief Dispels Engagement Myth: Says Edits App Can Boost Your Reach
One of the most interesting revelations was that videos made using Meta’s “Edits” app are currently receiving a small reach boost when posted to Instagram. The Edits app is a relatively new creative tool from Meta that allows users to edit and refine their videos with more advanced options. Instagram is actively trying to promote the app, and as part of that effort, content made through Edits is being slightly prioritized in reach.
Mosseri explained that this advantage is temporary. He pointed out that the platform is using this tactic to help the app gain more awareness among creators. However, he also issued a warning to users not to try to game the system by pushing unrelated or recycled content through the app just to get more reach. Instagram has systems to detect that behavior.
“For now, Edits does help a little bit with reach,” Mosseri said. “It is not going to be something that will be around forever. But we are trying to bootstrap the app, and we have also found that predicting whether someone is going to tap on the ‘Edits’ button is something we can add to ranking. This helps us show more of this kind of content to people who are likely to be interested in it and in the app itself.”
This means that if you are posting video content, it might be worth experimenting with the Edits app. Even if the reach boost is small, the additional exposure could help you reach more potential followers.
Mosseri also hinted that the app will be getting new functions every week. That means creators who start using it now will not only enjoy the temporary reach advantage but will also be in a good position to take advantage of future editing features. Want smarter search tools? Find out how Google AI mode is reshaping the future of search.
Engagement Myths and the Truth About Reach
Alongside this update, Mosseri addressed a long-standing belief among creators. Many have assumed that engaging with content in their own niche, passion, or industry is necessary to maximize reach within that same audience. In other words, if you are a travel blogger, you might think that liking and commenting on other travel-related posts will signal to Instagram that your content should be shown to more travel enthusiasts.
According to Mosseri, this is simply not true.
“One myth I learned recently about Instagram is that you have to interact with similar content to the content that you create to maximize your reach. That is definitely not the case,” he explained. “It is great to interact with people in your comments and with your followers in general, but what you decide to consume is not going to affect who you reach with your content.”
What this means is that Instagram’s algorithm is not directly connecting your viewing and liking habits to the reach of your own posts. You could be watching cooking videos all day and still have your fitness-related posts shown to your audience without penalty.
Of course, there can still be indirect benefits to engaging with content in your niche. When you interact with creators and communities that share your interests, they are more likely to notice your profile. If they enjoy your work, they might follow you and engage with your posts, which could increase your reach through organic interactions. However, this is more about building relationships and visibility rather than algorithmic favoritism. Stay protected while scrolling. Explore TikTok just dropped new safety tools and strengthen your privacy settings.
How Creators Can Use This Information
For creators and businesses, these two pieces of advice can help shape a smarter Instagram strategy. First, the Edits app presents an opportunity to get slightly more reach for your video content. This is especially useful if you are trying to grow your profile or promote products, services, or personal projects. Using the app might also improve the overall quality of your videos, making them more appealing to your audience.
Second, the clarification about engagement habits removes a layer of unnecessary pressure. You do not need to spend hours every day liking and commenting on content in your exact niche just to please the algorithm. Instead, you can focus on interacting in ways that feel authentic to you. Engage with your followers in your comments, respond to direct messages, and build relationships where it makes sense.
By freeing yourself from the myth, you can spend more time creating the type of content your audience loves. And as Mosseri advised, you should “feel free to engage with the content that you love, then try to create content that your followers love.”
The Bigger Picture
Instagram’s small hints like these show how the platform is constantly adjusting and testing its features. The temporary reach boost for the Edits app reflects Meta’s broader strategy of promoting its own tools by rewarding early adopters. Similar patterns have been seen with new features like Reels, where early users often received more visibility.
For engagement myths, clearing up misunderstandings helps creators focus their energy on activities that actually matter for growth. The more transparent Instagram can be about what does and does not influence reach, the more creators can avoid wasting time on strategies that do not work.
While these Instagram Chief Dispels Engagement Myth tips will not guarantee viral success, they can help fine-tune your Instagram routine. Small adjustments, like using the Edits app for videos or not stressing over niche-specific engagement, could add up over time to better results.
For now, creators should experiment with the Edits app while the reach boost is available and continue building authentic connections with their followers. As always, the most important factor remains creating valuable, engaging content that people want to see and share. Curious about TikTok’s legal battles? Get up to speed on the TikTok ban drama and what it could mean for your app access.
