If you’ve been relying on Google to send people to your website, blog, or online store, things might be looking a little different lately. Google recently rolled out a new feature called Google AI Mode, or what many in the marketing world are now calling AI Mode, and it’s already turning the digital ad world upside down.
After a 79% drop in clicks, advertisers and website owners are scrambling to adjust to Google’s latest AI-powered changes.
This new AI Mode is designed to give users a quick summary right at the top of the search page instead of a list of clickable links. And while it might save time for the average Google user, it has caused a major drop, about 79 percent, in the number of people clicking through to websites.
Let’s break down what this means in simple terms, how it’s affecting businesses and content creators, and what you can do to stay ahead. Submit your site today and let us help you get my website into Google AI Overviews. Don’t get left behind in the AI revolution, start ranking smarter now!
What Is Google AI Mode?
Imagine you’re searching for “best skincare routine for oily skin.” In the past, Google would show you a list of blog posts, YouTube videos, and product reviews. You’d click one, read more, and maybe even buy something.
Now with Google AI Mode, it gives you a full answer right on the search page. It gathers information from multiple sites and shows it to you in one neat paragraph. You get your answer fast, but you never need to visit the websites that provided the info.
This might sound convenient for users, but it’s a big problem for the people behind those websites. If no one clicks, no one reads your content, buys your products, or sees your ads. Get expert insights and updates about Google AI Overviews to future-proof your SEO strategy.
Why This Change Matters
That 79 percent drop in clicks isn’t just a random number. It means nearly 8 out of 10 people are no longer visiting the websites they used to click on from Google search results.
For small businesses, bloggers, online shops, and even big-name publishers, this means less traffic, fewer sales, and lower ad revenue. Some companies have already reported serious drops in engagement since AI Mode rolled out.
Before this update, showing up on the first page of Google was gold. Now, even if your site ranks high, the AI summary might steal the spotlight and leave your link ignored.
How Advertisers and Brands Are Reacting
The reaction from the marketing world has been mixed. Some say this is the future of search and we all have to adapt. Others are worried that Google is making it harder for smaller players to compete.
Many brands are now trying to figure out how to get their content included in the AI answers instead of just sitting under them. That’s tricky, because Google doesn’t clearly explain how it chooses which sites to use for the summaries.
Advertisers are also worried that their paid ads may not perform as well if users stop scrolling past the AI content. This change is making many rethink how they run ads and what platforms they want to invest in.
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What You Can Do About It
You don’t need to be a tech expert to respond to these changes. Here are a few practical tips to help you adjust:
1. Focus on content that shows expertise and trust: Google’s AI tends to pull from sources that look credible. If your site has clear, helpful, and accurate content, it has a better chance of being featured. Use real examples, up-to-date information, and avoid spammy tricks.
2. Make your brand stand out: If people recognize and trust your brand, they’re more likely to seek out your site directly. Build a following on social media, grow your email list, and make sure your name is memorable.
3. Try other platforms: Don’t rely only on Google. You can get traffic and sales from TikTok, Instagram, YouTube, and even Pinterest. These platforms haven’t been affected by AI summaries in the same way.
4. Think beyond clicks: While clicks are important, you also want people to remember your brand, engage with your content, and trust what you offer. Focus on building relationships, not just chasing traffic.
Is This the New Normal?
At this point, it looks like Google is all-in on AI Mode. The company says it wants to make search easier and faster for users. But it’s also listening to feedback from content creators, advertisers, and small business owners who are feeling the impact.
Some marketers believe Google might eventually offer sponsored placements inside the AI answers. That would allow brands to pay for visibility again, but nothing official has been announced yet.
In the meantime, experts suggest keeping your content helpful, unique, and reliable. That gives you the best chance of showing up in the summaries and staying visible in a changing search world.
Final Thoughts: Don’t Panic, Just Pivot
It’s easy to feel frustrated by these changes, especially if your website traffic has taken a hit. But digital marketing is always evolving, and those who adapt early often come out stronger.
Google AI Mode might reduce the number of clicks, but it also pushes us to think differently. It’s no longer just about ranking on page one. It’s about being the trusted source that Google’s AI wants to quote.
Stay informed, keep improving your content, and explore other ways to reach your audience. The tools you’ve used until now may need to change, but your voice and your message still matter.
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