Wondering what’s actually trending on TikTok right now?
I scroll through TikTok way more than I’d like to admit, but that also means I’ve got the inside scoop on what’s hot, what’s fun, and what’s worth your time in July 2025. Whether you’re a casual scroller, content creator, small business owner, or just someone who wants to stay relevant online, here’s a curated roundup of the top TikTok trends happening right now, plus my personal takes on which ones are really working and why!
1. “Delulu Is the Solulu” Trend (Manifestation, But Make It Gen Z)
Honestly? I love this one. If you’re on TikTok, you’ve probably already seen people saying “Delulu is the Solulu”, which basically means being delusional (aka overly optimistic) is the solution to all of life’s problems.
People are using it in relationship scenarios, career moves, and even fashion hauls. It’s funny, relatable, and surprisingly empowering. The #DeluluMindset hashtag already has over 420 million views and counting.
Why it’s working: It taps into escapism, self-confidence, and humor all in one. And it fits into the wider rise of manifestation TikToks, affirmations, and law of attraction content.
Pro tip: If you’re a content creator, jump on this trend with a funny or personal twist, it’s still going strong this month.
2. “No Context” Photo Dumps With Lo-Fi Audio
As someone who loves aesthetic vibes but doesn’t have the energy for full-blown vlogs, this trend is perfection. People are uploading short, blurry photo dumps of everyday life with a lo-fi or nostalgic audio. Think Gen Z meets Tumblr-core.
What I noticed: Lo-fi music clips like “Lover’s Carvings” by Bibio or retro-sounding edits are trending in the background. The photo dump TikTok trend isn’t new, this new version feels more intimate and cinematic.
SEO tip for creators: Use keywords like #PhotoDump2025, #LoFiVibes, and #AestheticTikTok to reach the right audience.
3. “Boy Math” and “Girl Math” Are Still a Thing (With a Twist)
Okay, these never fully went away, but in July 2025, they’ve evolved into deeper gender commentary. What started as jokes like “Girl Math = I returned a $50 dress, so I made $50” has now become a way to laugh at the logic gaps we all secretly relate to.
Now, creators are remixing this trend with career moves, dating apps, even crypto investments.
What I love: It’s smart and funny, and the skit format is back in a big way. One of the top-performing videos this week featured a “Boy Math” scenario about dodging commitment but spending $3,000 on car rims.
What’s trending:
✅ #GirlMath
✅ #BoyMath
✅ #TikTokSkit
✅ #RelatableHumor
If you’ve got acting chops or just love storytelling, this is your time to shine.
4. 2025 AI Filters Are Getting Wild
TikTok’s built-in AI filters have leveled up, and yes, I’ve played with most of them. From the “Age Me in 2075” effect to the eerily accurate “What’s My Future Job?” filter, this new batch is mind-blowingly realistic.
And what’s trending isn’t just using the filter, but reacting to it. Think double-takes, wild predictions, and funny duets. The #AIOnTikTok hashtag is popping, with over 1.1 billion views globally.
As someone who’s curious about AI content creation, I find this trend a fascinating peek into how Gen Z is blending identity, tech, and fun.
What I suggest: Use these filters with a voiceover or a funny edit. Personalizing the trend is what makes it go viral.
5. Mini Vlogs and “Spend the Day With Me” Videos
These have slowly overtaken my “For You Page” and… I’m not mad about it. The “spend the day with me” trend is soft, cozy, and usually features a calming voiceover and aesthetic edits.
Whether it’s a “Day in the Life of a UGC Creator,” a student, a mom, or a digital nomad, it feels like catching up with a friend. The algorithm seems to favor low-pressure, feel-good content right now, and I totally see why.
SEO-packed hashtags:
- #MiniVlog
- #DayInMyLife
- #CozyTikTok
- #UGCCreator
If you’ve been meaning to start vlogging, now’s the time. I started posting mine last week and already got more engagement than usual, people really want authenticity.
6. TikTok Made Me Buy It – Still Going Strong in 2025
As someone who just bought a hair curler, an LED mirror, and a spice rack from TikTok recommendations… I can confirm this trend is alive and well.
The #TikTokMadeMeBuyIt tag is still one of the platform’s highest converting search terms. And now, it’s expanded beyond beauty and home gadgets into AI tools, ebooks, digital planners, and even finance apps.
My recent favorite? A TikTok about a journaling app that helps track mood swings with AI, I downloaded it, and it’s actually useful.
Pro tip for brands: Collaborate with micro-influencers who do authentic reviews. And for affiliate marketers: capitalize on this by linking trending Amazon or Etsy products with fun, short demos.
What This Means for Creators in July 2025
If you’re planning to grow your TikTok account this month, here’s the short version:
- Keep it real. Authenticity still wins.
- Remix trending audio and filters with your personal twist.
- Focus on aesthetic, short-form vlogs, they’re blowing up.
- Humor and relatability (especially in skits) are in demand.
- Add SEO-friendly keywords to your captions to boost discoverability.
Final Thoughts
Every time I think TikTok is slowing down, it surprises me again. The creativity in July 2025 feels fresh, fun, and (best of all) approachable. You don’t need perfect lighting or a pro camera, just your personality, a trending idea, and a little consistency.
Personally, I’m having more fun than ever experimenting with trends like Delulu Manifestation, AI filters, and mini vlogs. And yes, I’ll probably keep buying stuff TikTok recommends because… it works.
So if you’ve been waiting to jump in, now’s the time. I’ll be on my “For You Page,” cheering you on.
What trend are you currently obsessed with? Drop a comment or tag me in your video, I’d love to check it out!
