Here’s Why That’s a Big Deal for Women Creators and Business Owners
Written by a digital marketer who uses this stuff every day – so you don’t have to guess.
When I first heard that Instagram Posts and Reels Are Now in Google Search, I was honestly thrilled, and immediately curious. As someone who works with women entrepreneurs, lifestyle creators, beauty bloggers, and wellness coaches, I knew this update was going to change the game.
So I did what any self-respecting digital strategist would do. Boost engagement with video! Learn how to use Instagram Reels for real growth in 2025 and beyond.
I opened Reddit. I read every expert thread I could find. I compared notes with what I already knew from managing content for clients.
And now I’m here to break it all down in simple terms, because if you’re a busy woman trying to grow your business or personal brand, you need the info fast, in plain language, and with action steps you can use today.
🌐 What’s the Big Update?
Starting July 10, 2025, Instagram Reels, posts, and some profile info from public Business and Creator accounts are now discoverable in Google Search. This means your content isn’t just seen by your followers anymore, it can show up when someone Googles a topic you’ve posted about.
So if you’re posting about “postpartum skin care,” “DIY home decor,” “healthy Indian tiffin ideas,” or even “how to dress modest chic,” you might just show up on Google even if that person doesn’t follow you on Instagram.
Yes, really.
💡 Why “Instagram Posts and Reels Are Now in Google Search” Matters for Women in Business and Content
We already know that Google is the first place most people go when they’re looking for something.
In fact, according to the 2024 HubSpot State of Marketing Report, 65% of people discover a brand through Google before ever checking its Instagram or website.
That means if your Instagram is well-optimized, it’s no longer just a place to show off pretty pictures, it’s a searchable marketing tool.
And here’s what else this means for us as women creators, solopreneurs, and side hustlers:
✅ Your content has longer life.
That 20-second Reel you posted last week on skincare tips? It might get views months later, because someone Googled “best moisturizer for dry skin after 30.”
✅ You get discovered by new audiences.
People who’ve never even used Instagram, or aren’t on it regularly, can now find your content when searching on Google.
✅ You open up new ways to sell.
If you’re selling digital downloads, coaching, jewelry, or anything else, your Reels can now show up alongside blogs, videos, or product pages, giving you multiple entry points into the buyer’s journey.
Stay safe while scrolling—here’s what the Instagram new safety update means for you and your brand.
📱 What Kind of Content Gets Indexed?
This update is for public Business and Creator Instagram accounts owned by users 18 and older. If that’s you, here’s what can now appear in Google Search:
- Instagram Reels
- Posts (including carousels)
- Captions
- Alt text
- Bio and profile info
But keep in mind: ➡️ Only content posted after Jan 1, 2020 is eligible ❌ Personal/private accounts or users under 18 are excluded
🔎 How to Make Sure Your Instagram Posts Show Up in Google Search
This is where your Instagram SEO skills come in. Don’t worry, though, I’m breaking it down step by step.
1. Use Keyword-Rich Captions
Think of every caption as a mini blog post. Say more than “Feeling cute today 😍.” Instead, try: 💡 “Affordable and modest Eid outfit ideas that are perfect for hot weather. I’m wearing a lightweight cotton suit from a local boutique in Hyderabad!”
Why this works: You’re adding keywords like “affordable,” “modest outfit,” “Eid,” and “Hyderabad” that people might Google.
2. Add Descriptive Alt Text
Alt text isn’t just for accessibility anymore. It helps Google understand what’s in your image or Reel thumbnail.
✅ Example: “A woman wearing a light pink cotton salwar kameez with gold bangles, standing in front of a flower shop.”
3. Use Smart Hashtags
Don’t just throw in random trending tags. Mix broad hashtags (#momlife, #indianfashion) with specific ones (#veganrecipesforbeginners, #DelhiBridalMakeup).
This helps Instagram categorize your post, and it helps Google do the same.
4. Optimize Your Instagram Profile
Update your:
- Username and Display Name with keywords (e.g., “Rina | Vegan Indian Recipes”)
- Bio to include your niche and location (“Mom of 2 | Sharing budget-friendly family meals | Mumbai-based”)
- Location tag for posts and stories
5. Stay Consistent With Post Formats
Stick to clean layouts, bright visuals, and Instagram’s recommended image/video sizes, especially for Reels. This helps Google read and rank your visuals more easily. Instagram is cracking down on bad behavior. Read about the new DM warnings and how they affect creators and brands.
📊 How to Track Your SEO Performance
Now that your content lives beyond Instagram, don’t forget to measure your reach outside the app.
Here’s how:
- Use Instagram Insights to monitor in-app engagement
- Connect your site to Google Search Console to track impressions and search clicks
- If you use Linktree or similar, check traffic from external sources
This gives you a full picture of where your content is working, and where to adjust.
🤔 What If You Don’t Want Your Instagram Content in Google?
Totally valid. You can opt out in a few ways:
- Go to Settings > Privacy > Search Engine Visibility and toggle OFF
- Switch from a Business/Creator account to Personal
- Make your account Private
Just note: even after opting out, it may take some time for Google to remove what’s already indexed.
👩💻 What This Means for Your Marketing Strategy
This isn’t just a fun update. It’s a wake-up call.
Instagram is no longer just a visual social platform. It’s becoming a searchable content hub, just like YouTube or your blog.
If you’re a woman running a side hustle, content business, or personal brand, this means:
✅ Start treating Instagram content like SEO content
✅ Plan your captions like mini blog articles
✅ Think cross-platform, not just in-platform
You’re not just being seen anymore. You’re being searched.
🚀 My Final Thoughts as a Digital Marketer
When I tested this “Instagram Posts and Reels Are Now in Google Search” with one of my skincare clients, we optimized her Reels with better captions, alt text, and location tags. Within 2 weeks, her post on “simple nighttime skincare for oily skin” started showing in Google results, and her website traffic doubled.
That’s the power of combining Instagram with Google SEO. Don’t let your ad campaigns fall behind, Meta’s new value rules in Ads Manager could impact your next launch.
So whether you’re a mompreneur selling crafts, a lifestyle blogger in your 40s, or a wellness coach growing your brand, this is your moment. Don’t just post pretty pictures. Make sure they get found.
📸 Want to Show Up in Search? Here’s Your To-Do List
- ✅ Optimize Instagram captions with relevant keywords
- ✅ Add custom alt text to every image and Reel
- ✅ Clean up your profile bio with searchable terms
- ✅ Use a balanced mix of hashtags
- ✅ Track your reach beyond the app
